McDonald’s Corp. Chief Executive Officer Steve Easterbrook was fired 1 of December 2019, because he had a consensual relationship with an employee. Policy of McDonald doesn’t allow to have any relationship with anyone in the company.
Easterbrook was known for his push to capture a new generation of customers who would be willing to order through smartphones. His second innovation was allowing customers to have food delivered to home or work. He connected McDonald’s with UberEats, the most used delivery app in North America.
As you can see on the graph, after Easterbrook’s appointed as CEO, McDonald’s market share rapidly growth. McDonald’s is currently one of the industry’s best performers, with same-store sales rising 5.9% globally in the latest quarters. Because CEO’s firing was announced after market closing, we can see McDonald’s absorbing this information on the pre-market that fell more than 2%.
